With Yahoo In Play, Google Mobile Advances

  Looking at Yahoo’s future in wireless is a bit presumptuous without consideration of the hostile mega-merger attempt launched by Microsoft last week.  So before we get to the wireless skinny, let’s talk merger for a minute.
 
Should any merger be eventually worked out, it would be great news for Google shareholders.  MSFT-YHOO would need at least 2 to 3 years to integrate their businesses and eliminate some 8000 jobs, mostly through layoffs. (Ballmer himself claims $1B in savings.  Assuming 2/3 come from salaries, just do the math)
 
As morale slumps at the joint behemoth, Google would speed ahead, especially with its wireless business, possibly building its own network.  And Android promises a shot of innovation into the wireless space that many a user have been hungry for.
We’ve known for years that mobile represents the biggest growth opportunity for the web, and hence on-line advertising.
 
But despite Redmond’s desperate attempt to establish itself in the on-line ad business, this merger probably won’t happen. 
Jerry Yang’s apparent penchant for Yahoo’s independence (especially from Microsoft), anti-competitive concerns, and the presence of better potential partners (which Yahoo will likely seek out) are among my reasoning for this.
Nevertheless, Microsoft’s attempt has put Yahoo in play and (mobile market) change is on the way.

More to come...

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Comments

  • 11 February 2008, 11:36 PM Lisa wrote:
    Ballmer has gone off the deep end this time. He should lighten up on the caffeine!
    When this thing fails, it should finally end his reign, and maybe we will start to see innovation again at Microsoft.
    Reply to this
  • 22 February 2008, 11:16 PM Gordon wrote:
    Morale has already slumped and directors are leaving in droves.
    In a way, it's a poison pill.
    Employees love the company, but hate what it has become...and some are getting ahead of the potential axe.
    Reply to this
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