Microsoft’s Defeat and the Evolving Mobile Operating System War
Well, as
predicted 3 months ago here, the Microsoft-Yahoo deal is off. It just made no sense, and despite threats of
taking the deal into a proxy fight, Still, the aborted attempt is enough for Microsoft’s board to consider a change in the leadership, and try to produce some kind of innovation with its assets...
As far as mobile goes, unless
(Especially given Apple’s impending enterprise push)
If you just look at Palm, WM, Blackberry, and Symbian, and look at where they’ve been and where they’re going, you can see what Apple is doing, and how the new SDK fits in.
So far Symbian and proprietary
So, Apple started out in the space with something that combined 2 things it does very well: UI and music player. Oh, and they threw in a phone with some cool features (visual voicemail...). It was an excellent start in a market where they could and should leverage their strengths.
When you look at the enterprise marketplace, there is clearly an opening for Apple where the incumbents (WM and Blackberry) don’t yet compete very well: a productivity phone which is easy to deploy and support, and is intuitive and enjoyable to pick up and use. (I mean, WM for a small business is a nightmare to support! I’ve seen that first hand, and eventually jumped ship.)
Blackberry has it much better, and their
The notion, however, that Apple will somehow dominate the consumer or enterprise market within the next 5 years is pure nonsense. Neither RIM nor Nokia will stand by to see their core business eroded without a fight, and for now the i-Phone represents only a small niche of the entire market.
Next: On Yahoo's mobile program...
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